Welcome message from the CEO
A NEW DAWN BECKONS
“Our ultimate mission is to cement Zain as a top-ten leading global mobile operator by 2011 that provides world-class services to our customers, wherever they are. With a primary focus on achieving excellent returns for our shareholders that is consistent with a high standard of corporate governance, we consider ourselves defined by our commitment to excellence and our ethos of corporate social responsibility in supporting communities wherever we operate.”
Dear Friends,
We’ve come a long way together in 25 years… growing from modest beginnings in Kuwait to a team of more than 16,000 employees serving over 56.3 million active customers in six Middle Eastern and 16 sub-Saharan African countries.
Now, we are entering a new and dynamic chapter in our history, one that will take us into the top ten of global mobile telecommunications companies.
We will do so with a new global identity – an identity that will unite us as one of the world’s pre-eminent brands, connecting with customers everywhere and recognised with affection.
That brand is Zain. It will be the Group's master corporate brand, resounding to our corporate heartbeat… fresh, bold, and energetic.
All our operations across the Middle East and Africa are known as Zain. All new and future operations will be branded Zain.
The new logo
The Zain brand and its new theme – A Wonderful World - capture the energy, inspiration and diversity of the Group’s customers, employees and other stakeholders. The new logo and its colourful identity reflect the Group’s freshness, boldness and vitality with the ‘swirl’ communicating the idea of an aura, something important to human life echoing growth, progression and diversity.
The new identity was developed in partnership with world leading consulting firms and advertising agencies. The name Zain was selected from a list of over 400 after extensive research across many countries and cultures validated its broad global appeal.
Our values
As Zain we become one international family, building on the outstanding progress we have made over the past five years, and adopting core values that remain constant irrespective of the different national cultures and identities that we share.
These values are: Radiance, Heart and Belonging.
Radiance is about leading the way with imagination and vision, bringing joy, colour, and richness to our business environment.
Heart represents living our lives with courage and resolve, engaging our spirit and touching emotions.
Belonging means exactly what it says… being part of the fellowship and community spirit that knows no territorial boundaries.
Such values are not new to us. I believe we all respect and practice them, and that they have been integral to our success to date. The difference now is that we have formally adopted them as business drivers – qualities that we share with our colleagues and customers, people who are progressive achievers and are dedicated to realising their goals.
Welcome to Zain. Welcome to our future together.
Dr Saad Al Barrak
Chief Executive Officer
Zain Group
Thank you for visiting the Zain website. I hope my message above and other content available in this portal satisfies all your needs and requirements.