Benevolence
‘We believe organisations should focus as much on social responsibility as on pure business performance – it is important to Zain that its social and cultural projects have a positive impact on the people of all the countries in which we operate. We are a business, but one that recognises that we do not live in a cosy bubble, cut off from the rest of the world.’ Dr Saad Al-Barrak, Deputy-Chairman and Managing Director (CEO)
Zain (formerly MTC) is a global citizen, and in the human spirit of community building, we build support, provide for, work with and strengthen communities wherever we go. We take our social responsibilities very seriously. This means pushing our role in the community beyond providing world-class-leading telecommunications technologies and services.
Empathy, respect and participation are the three words that encapsulate our approach to corporate social responsibility (CSR). Bringing this concept of CSR down to earth is what Zain is all about: it boils down to our role in local communities at a grass roots level.
Our roles in local communities take many different paths, the list is long from high-profile corporate sponsorship to lower-profile charity-related grants. In all of the countries we operate, this has translated into support in many forms for education, health services and the protection of environmental and maritime heritage, and the sponsoring of sports, arts and cultural events.
Embracing local talents : We also like to benefit local communities by employing locally- a very high percentage of local employees in countries where we operate internationally (Jordan 99%, Bahrain 89%, Iraq 100%, Lebanon 99%, Africa 98%). This is another way we can help economically, and assist the development of a domestic technological base.
In continuing to push forward with calculated, opportunity-driven expansion and in striving to achieve our mission of establishing Zain as an innovative, community-oriented telecommunications player on the global stage, we are fulfilling our promise to ourselves and to our customers. Quite simply, we care.
If you have a request for assistance for a noteworthy cause, contact: Rania.Chehayeb@zain.com